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Buy Any Flannel, Hoodie or Jacket, Get a Free Pair of Socks (Through Jan. 31st)
Posted on January 29 2021
It's winter. It's cold. The time has come to buy your Dirt Co. flannel to stay warm on the cold desert nights. From now until Sunday, January 31st, we'll toss in a free pair of the Off-Road Socks that changed the game with any flannel, fleece, hoodie or jacket purchase...
Luke McMillin Wins 2020 Baja 1000
Posted on November 25 2020
Celebrate Luke McMillin’s 2020 Baja 1000 win with your very own Luke McMillin Team shirt. Luke McMillin capped off another banner year for the McMillin family in desert racing on Saturday taking his first victory in the 53rd SCORE Baja 1000, in the early hours of the morning. Paired with off-road racing legend Larry...
Grill the Perfect Burger and Pork Chop with Chef Mario
Posted on November 11 2020
Learn how to grill the perfect burger and pork chop with Chef Mario Moser to maximize flavor. Mario is head Chef at Flying Pig Pub & Kitchen in Oceanside, CA that specializes in American Rustic Cuisine. The Flying Pig Pub & Kitchen brings you fresh. locally sourced organic food including...
Coco's Corner
Posted on September 10 2020
Known to many globe travelers looking for adventure, especially off-roaders, Coco's Corner is one of the most infamous crossroads in Northern Baja. Its contributions to off-road race courses are paramount, connecting the better known San Felipe to the lesser known Laguna Chapala. Coco, the 80+ year old gatekeeper and man...
Cook the Perfect Pork Chop with Chef Willy Eick
Posted on August 27 2020
People fear the pork chop because they are easy to overcook turning them into a grilled hockey puck. Learn how to grill the perfect pork chop from Chef William Eick. Most known for creating meticulous Umami style dishes at his weekly pop up Matsu and throughout the week at Mission...
A Day in Guadalupe Valley, Baja California
Posted on August 19 2020
A Day in Guadalupe ValleyWords by Matt Martelli Guadalupe Valley is magical. A couple weeks back I rallied some of the Dirt Co. crew including Jeff Acrea, Mike Cafro and Charlie Copelan to escape to Guadalupe Valley for a day of wine tasting and magnificent food, and really just a good...
How To Grill the Perfect Steak with Chef Rob Ruiz
Posted on August 16 2020
Learn how to Grill the Perfect Steak with Chef Rob Ruiz to maximize flavor. Rob is one of the world leaders of regenerative practices for a sustainable food chain. Watch as Rob breaks down the basics of grilling a perfect steak, everything from selecting high-quality meat to setting up your...
Call to Baja - Bruce Meyers
Posted on April 03 2020
Spanning over 60 years of Bruce's life, this book will take you through the unexplored peninsula just south of our border and make you feel like you've been a thousand times. The book is 8.5" x 11" and boasts a forward written by Ivan "Ironman" Stewart and never-before published photos...
New Dirt Co. Desert Flannel
Posted on October 25 2019
We are stoked to release our New Dirt Co. Desert Flannel. This high quality durable flannel is sherpa lined for maximum comfort and warmth on those cool desert nights. Now you can stay warm with style. Be cool. Stay Warm. #dirtco
You can purchase yours here:
https://www.dirtco.com/products/dirt-co-desert-flannel
Jimco “Maximus” Unlimited Trophy Truck
Posted on October 20 2019
The Jimco “Maximus” Unlimited Trophy Truck The distillation of over 40 years of off-road warfare has created the new Jimco “Maximus” Unlimited Trophy Truck. The pinnacle of off-road racing performance, the “Maximus” can take on the brutality of the desert at speeds excess of 145 mph, a feat that makes...
Rod Hall Legacy Celebration to Take Place Monday Night November 4th Kicking Off SEMA
Posted on October 13 2019
Off-road legend and icon Rod Hall will be honored Monday, November 4th inside the Westgate Hotel at the Westgate Paradise Event Center in Las Vegas from 7-10pm. Join us for an evening of race stories, exaggerations, drinks and laughter in celebrating Rod Hall’s Legacy.
DIRT CO. "OG8 Truck" T-Shirt
Posted on October 09 2019
The Dirt Co. OG8 Truck artwork was inspired by a flat out, bad ass race truck created by Steve Olliges and built by Mark Newhan. Steve is one of the original Rough Riders and started off-road racing just out of high school in 1981. He has earned over 30 class wins...
Just Another Day in the Dunes
Posted on January 08 2019
A Promising Stage One at the Dakar Rally Gives the United States Hope! Even the best racers and biggest trucks could be swallowed whole by the mountains of sand making up the Ica region surrounding Pisco. In a battle between man, machine and Mother Nature, it seemed that yesterday...
Baja Peninsula Art Print Release Info..
Posted on August 06 2018
For many, Baja is the final frontier. A culmination of culture and adventure that doesn't end with the finish line in La Paz. It stays with us in our hearts forever. Reminisce your greatest triumphs by tracing back those trips with this new Baja Peninsula Map collection. Inspired by the 50th...
First Look: On The Map Pocket Tee
Posted on July 09 2018
The Baja Peninsula is an extraordinary region that has inspired generations of off-roaders, surfers and fishermen alike. The harsh deserts and rugged terrain force the traveler to downshift and look inward, teaching unforgettable life lessons. With discovery lurking around every corner, off-road is the catalyst for exploring this unknown...
The Last Sock You'll Ever Buy
Posted on June 21 2018
Off-roading destroys everything - especially clothing. Half the time, socks are a one and done deal when your racing, pre-running or simply enjoying the desert. Dirt Co. designed “The Off-Road Sock” to withstand the punishment of harsh conditions while using the properties of bamboo to balance comfort and durability. Extreme heat is always an...
Celebrate 50 Years of Off Road Adventure in Baja
Posted on December 18 2017
For 50 years a select group of adventure seekers has spent the month of November studying maps of a mystic peninsula called Baja. Their dreams manifest themselves through a journey filled with dust, cactus thorns, amazing vistas and horsepower. For each of them the dream ends at the bottom of...
El Caballo Del Diablo
Posted on November 29 2017
Having won its fifth NORRA Mexican 1000 in the Pioneer Class in the events eight year history, the Evil Mariachi team led by Boyd Jaynes and Brian Godfrey became the winningest team in the history of NORRA. To celebrate their accomplishment, we took ‘El Caballo Del Diablo’ (the devil’s horse)...
Herbst Truggy – El Tiburón (The Land Shark)
Posted on November 28 2017
There are some vehicles that change everything. The Herbst Truggy is one of those vehicles. It not only challenged Class 1 rules but its form over function aesthetics set a tone that celebrated and revered its ugliness, rebelling against the idea of pretty, perhaps non-functional design. It’s an idea that...
14.54 Tons of Trash Removed at Dash for Trash Desert Clean Up
Posted on October 19 2017
The inaugural Dash For Trash desert clean-up event removed 14.54 tons of waste from the Nevada desert this past weekend.
Off-Roading the Al Badayer Dunes of Dubai
Posted on April 14 2014
One of the coolest things about being an off-roader is traveling to other countries and experiencing culture that is literally off the beaten path.
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